David Joseph Schwartz (1927 – 1987) was an American motivational writer and coach, best known for authoring The Magic of Thinking Big in 1959. He was a professor at Georgia State University.   Isolate your fear. Then take appropriate action.   I walked over to my bookshelf, took down my personal copy of Fifty Years [...]

Written by Ben Horowitz in 2014. “This the real world, homie, school finished They done stole your dreams, you dunno who did it.” —KANYE WEST, “GORGEOUS”   There’s no recipe for really complicated, dynamic situations.   as a way to break the tension, Marc would say, “Remember, Ben, things are always darkest before they go completely [...]

  So, I invite you to join me on an intellectual adventure to discover what it takes to turn good into great.   The good-to-great companies did not focus principally on what to do to become great; they focused e-q-ually on whatnot to do and what to stop doing. Culture of discipline: When you have disciplined [...]

Aarron Walter is the lead user experience designer for MailChimp, and in this book published in 2011, the author share the concept of how creating emotion on a webpage. First having a webpage functional / reliable / usable, then think about the emotion and the pleasure of the user.   Keep in mind that ignoring human needs [...]

This book was first published in 1937 ! Dale Carnegie (1888 – 1955) was an American writer and lecturer and the developer of famous courses in self-improvement.   raw notes: Difference between appreciation and flattery. One is sincere, one not. I am talking about a new way of life. we usually spend about 95 percent of our [...]

The Power of Habit, published in 2012, related different non-fiction stories to illustrate how habits are formed, sustain or are changed. The book is written by Charles Duhigg, a reporter for The New York Times.   This process—in which the brain converts a sequence of actions into an automatic routine—is known as “chunking,” and it’s [...]

Purple Cow is a book about marketing written by Seth Godin and published in 2004. According to the author, the five’s P of marketing miss one thing : to be remarkable. And remarkable starts with a R, so the Purple Cow is being remarkable . “This book is about the why, the what, and the how [...]

Peter Thiel co-founded Paypal, more recently Palantir, he is a venture capitalist, and hedge fund manager. Zero to one, published in 2014, is the notes from the entrepreneurship class by Peter Thiel. The paradox of teaching entrepreneurship is that such formula necessarily cannot exist; because every innovation is new and unique, no authority can prescribe in concrete [...]

Published in 2014, Reinventing Organizations is in the top #5 Amazon best seller in the Management Science category. This book is talking about leading companies with an bottom-top approach instead of the classic top-bottom approach. If we caricature the concept, the goal is to use freely all the brains of the company instead only the CEO’s brain. [...]

This book, of 72 pages, was published by Harvard Business Press in 2008. The authour, Peter Drucker has been described as “the founder of modern management”. Below, a few raw quotes and notes from the book : Most people think they know what they are good at. They are usually wrong. More often, people know what they [...]

Dan Ariely is a Professor of Psychology and Behavioral Economics at Duke University. Dan Ariely did a class on this subject with Duke University on Coursera.org.   This book, published in 2008, is about Behavioral Economics. Behavioral Economics is the study between two fields : psychology and economics. The book covers a few of cognitive bias also [...]

My favorite article of this review is written in 1987 by Arthur Rock. His ideas seems to me timeless. Arthur Rock (born August 19, 1926) is an American businessman and investor. Based out of Silicon Valley, California, he was an early investor in major firms including Intel, Apple Computer, Scientific Data Systems and Teledyne.   The [...]