David Joseph Schwartz (1927 – 1987) was an American motivational writer and coach, best known for authoring The Magic of Thinking Big in 1959. He was a professor at Georgia State University.


Isolate your fear. Then take appropriate action.


I walked over to my bookshelf, took down my personal copy of Fifty Years with the Golden Rule, and said, “Paul, read this book and return it. See how, in J. C. Penney’s own words, just doing what’s right made him one of America’s richest men.”


Here is a psychological principle that is worth reading over twenty-five times. Read it until it absolutely saturates you: To think Confidently, act confidently.

managed motions can change emotions


  1. Action cures fear. 
  2. Make a supreme effort to put only positive thoughts in your memory bank. 
  3. Put people in proper perspective.
  4. Practice doing what your conscience tells you is right.
  5. Make everything about you say, “I’m confident, really confident.”


To think big, we must lise words and phrases that produce big, positive mental images.


Creative thinking is simply finding new, improved ways to do anything.

Step one: Believe it can be done


Be an experimental person.

How much we can do depends on how much we think we can do.  When you really believe you can do more, your mind thinks creatively and shows you the way. 

Remember, a mind that feeds only on itself soon is unclernourished, becoming weak and incapable of creative progressive thought.  Stimulation from others is excellent mind food. 


Person who thinks his job is important
Receives mmtal signals on how to do his job better;
And a better job means
More promotions, more money, more prestige, more happiness. 


Because big men do not laugh at big Ideas.


Trying to learn all there is to know about people by studying one small group is like trying to master mathematics by reading one short book.


Go fIrst class in everything you do. You can’t afford to go any other way. 


It always holds true. A man who lacks enthusiasm never develops it in another.




Success depends ou the support of other people.

Take the initiative in building friendships-leaders always do.

Take the initiative. Be like the successful. Go out of your way to meet people. And don’t be timid. Don’t be afraid to be unusual. Find out who the other person is, and be sure he knows who you are.


The person who does the most talking and the person who is the most successful are rarely the same person


Destroy fear through action.

But persistence is anyone of the ingredients of victory. We can try and try, and try and try and try again, and still fail, unless we combine persistence with experimentation


Stop blaming luck.

The important thing is not where you were or where you are but where you want to get.

Use goals to help you grow


Every big accomplishment is a series of little accomplishments.

The step-by-step method is the only intelligent way to attain any objective.

Profit comes from only one source: investment.


  1. Get a clear fIx on where you want to go. 10 years.
  2. Write out your ten-year plan.

  3. Surrender yourself to your desires.
  4. Let your major goal be your automatic pilot.
  5. Achieve your goal one step at a time.
  6. Build thirty-day goals. Day-by-day effort pays off.
  7. Take detours in stride.
  8. Invest in yourself